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Social Media: Pertinence, Strategies & Best Practices

June 7, 2012

This is a very short version of a presentation (and long paper) on Social Media that I present. If you have any questions or want more information please feel free to contact me.

The Need:

Social Media is a growing platform.  Since the development of the Internet, the World Wide Web has been a rapidly changing place.  Nonprofits have needed to change their fund development techniques since the advent of Internet.  With rapidly changing technology nonprofits need to be educated and aware of the different Internet platforms and how they can help build the nonprofit’s brand. Social Media does not necessarily bring about donations to nonprofits, but it allows constituents of agencies to feel connected to the cause and build the relationship.

Why is Social Media important?

  • Relationships
  • Cultivation
  • Advocacy/Volunteers
  • Foundations
  • Millennial Generation

Learn about the different Social Media platforms and figure out what would work best for your agency.

How to effectively utilize Social Media:

  • Strategy
  • Establish Presence
  • Expand Reach
  • Nurture Relationships
  • Properly Maintain Presence

Best Practices:

(this list is a short list of best practices an agency should follow for their Social Media strategy)

  • Start small, don’t jump into all platforms at once
  • Be easy to find
  • Map out an engagement timeline: what’s pertinent when?
  • Create a contact strategy: who does what when?
  • Be prepared: get connected to others in the network and build those relationships
  • Contribute to other sites
  • Have a process for obtaining information and delivery of information
  • Empower the fans to champion the cause. Make them want to share the information.
  • Keep everything consistent: same font, message, theme, color scheme, etc.
  • Don’t forget to thank the followers
  • Be authentic and sincere

Once the agency is ready to begin a strategy, the agency must decide what best practices will best work for the agency.  The agency must then integrate all platforms.

Robyn Boettner, MSW

One Comment leave one →
  1. Julie Whelan Capell permalink
    June 26, 2012 1:34 pm

    Robyn – Aniother good hint I have heard about social media for nonprofits is that you don’t have to be present on all the platforms to succeed. The secret is to know where your audience is, and then develop a presence on that platform.

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