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Chapter Discusses Name Change

March 16, 2012

To change, or not to change, that is the question:
Whether ’tis better for the name to evoke
The beers and Harleys of Milwaukee City,
Or to take aim against a narrow vision,
And by transorming bring them: to morph, to navel-gaze
No more; and by a change, to say we mend
The isolation, and find a thousand new flocks 
The Chapter is heir to? ‘Tis a consummation
Devoutly to be wished.

Seeking to better represent the geographic jurisdiction of the Chapter with a more inclusive name, the Board of Directors has voted to change the name of the AFP Greater Milwaukee Chapter to AFP Southeastern Wisconsin Chapter.  The rationale for the change is that we have members and potential members within our chapter jurisdiction who do not identify themselves as being part of the Greater Milwaukee area. A name change may make it easier to recruit new members and build collaborations with other not-for-profits, professional groups, and academic institutions. We may also be able to secure underwriting for the Chapter from additional corporations who are regionally based.

The name change was discussed at the March 15th meeting of the membership. The majority of speakers at the meeting were in favor of the name change.  One speaker pointed out that along with the name change, the chapter needs to ensure that members living in distant parts of the membership area have adequate access to valuable member benefits. Amendments to the bylaws related to the name change will be voted on at the April 19th special meeting of the membership.

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